Corporate Overview Videos: Your people, your approach, your impact.
When you’re making a buying decision, is your decision based on hard facts, figures and cold logic or emotion, feeling and intuition? While most people would say both, we all know that buying decisions are made emotionally and then rationalized through logic. It makes no difference if it’s a teenager buying their first cell phone or a Sourcing Manager placing an order for product. People are emotional (and companies are made up of people).
Ask yourself, does your sales process take your Client’s and Prospect’s emotions into account? If your answer is “no”, that needs to change today.
"The Phanta approach, for us, was one that made us feel comfortable from day one. Being able to have a real conversation about business with somebody who really understands what you’re talking about."
Canada’s Best Store Fixtures
Corporate Overview Videos: Driving emotion in a price-focused market.
You have the people, the processes and deliver the products to get the job done, better than the competition. But without sharing your story the right way, how’s anyone to know that?
In sales, there’s a time to be humble, warm and approachable. There’s a time to be direct, blunt and open. There’s a time and a place for everything. But, that’s assuming you’ve started the conversation with the sales lead. What of all those people looking for your products and services who won’t even take the time to pick up the phone and give you a call? Did you blow your one and only chance to make a first impression? This is where Corporate Overview Videos and Executive Profiles come into play.
Show your people. Share your approach to business. Explain why you’re uniquely positioned to, not only meet their expectations, but exceed them. Make that emotional connection and then let facts and figures satisfy their rational needs.
If your missing this critical element needed to increase sales in today’s market, you need to contact us now to have a simple conversation around Corporate Overview Videos and other video sales tools.