You want to know, “How much?”
Video doesn’t have to be expensive. Fact is, you can be every bit as effective with a small- budget video as you can be ineffective and wasteful with a national campaign-sized budget. Video production is scalable, depending on the production elements you choose to include. By working with you to analyze your business needs, we can help you determine where your energy should be spent and prioritize those elements that make sense for your goals and your budget.
When looking for a price, it’s important to keep in mind there are well over 30 different production elements that affect a budget. The easiest and most direct approach is to give us a call; we’d love to work through the details with you. If however you’re not ready, below are a few things that may help you with your research.
Like many creative industries, it’s almost impossible to take two quotes from two suppliers and compare
them by line item because each company will take a different approach to a project. Instead we recommend speaking with the shortlisted firms about how and why their proposed approach will best serve your business goals. Review the proposals for must haves vs nice to haves. Interview references specifically for their satisfaction and experience, not on the production quality alone. Focus your conversations on whether the proposed plans will actually impact your business in a postive way.
But How You Spend It.
We all know the line, “you get what you pay for.” But sometimes it goes deeper then that. Having over 30
production variables to consider when putting a production plan together, as Producers we have the ability
to shift production elements and budgets around to ensure the project meets your business goals - regardless of the top level number you’re looking to work within. Allocating budget to the right production element through smart, strategic decisions will leave you with a video that looks a lot more expensive
then it really was.
Our projects tend to sit in the $6,200 to $125,000 range. That’s a big range and obviously a lower budget gets you a different video then a higher budget. Keep in mind your first task is to accomplish your goal; second to that is how the video looks. If the goals can be accomplished with a simpler approach and a lower budget, then it’s your choice to spend more if you want to - you’re in control of that.
Drastically cut Costs
For the most part, budgets are based on the resources needed to deliver a project. Grouping similar
projects together will bring down budgets drastically because of scalability. For the most part, economies
of scale find savings through each step of the production process.
In the end, it’s your brand and reputation – so make sure you’re working with a video
production company that really gets it. To talk through your project, give us a call and we
can work through the details.